A fragrance identity built around a simple idea: make the everyday feel extraordinary. This concept explores how a single color and a distinctive silhouette can carry an entire brand.
A fragrance identity built around a simple idea: make the everyday feel extraordinary. This concept explores how a single color and a distinctive silhouette can carry an entire brand.
The creative direction.
Cobalt glass, sculptural geometry, and a quiet typographic system bring a fresh clarity to the fragrance shelf. Warm stone and directional light create a tactile campaign language that translates naturally from print to digital.
Cobalt glass, sculptural geometry, and a quiet typographic system bring a fresh clarity to the fragrance shelf. Warm stone and directional light create a tactile campaign language that translates naturally from print to digital.
The details.
Positioning, visual identity, packaging concept, campaign art direction, digital direction
Positioning, visual identity, packaging concept, campaign art direction, digital direction
